Bite-Size Semiotics

A dog may be brought to the shop

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Here we have a handwritten dog-sign that we spotted in a very unique store called Kasvihuoneilmiö. Trying not to siderail myself on the peculiarities of the store proper, this sign was a cute one. We have there a photograph of a dog in the sign, and apparently a related dog photograph next to it. Literally the sign translates:

You can bring a/the1 dog to the store.

The dog in the sign looks quite relaxed, looking at the viewer, but I don't read any threat to the dog's pose, just calm curiosity. The text is painted on haphazardly. To me it gives a very casual vibe. What I also really like is the fact that we have an photograph of a dog just relaxing on some table/bench next to it. So this sign is in some way formed from two signs, which I haven't seen before.


  1. Finnish does have the linguistical concept of definite/indefinite nouns, but the tense is not signified with a simple article or conjugation. It is built more from context ques and other linguistical things I don't have names for. But here the tense is sort of vague. The word "dog" is not conjugated in a way that would imply "your dog", nor is it talking directly about dogs in general. It is still grammatically correct, but to me it reads a bit incomplete. It feels like it would be more suitable for this to appear in a dialogue where someone has asked "Can I bring our dog inside?", and the answer would be this text. Maybe that's the purpose?