Bite-Size Semiotics

A sign of change in a grocery store

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This sign I spotted in a grocery store in downtown Helsinki. The text states

WE ARE RENEWING OUR SHOP

CANNED GOODS CAN NOW BE FOUND FROM ISLE

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We thank you for your understanding.

Why this caught my attention is the fact that this sign is aimed for regular customers who know where the canned foods were previously located. For new visitors, like myself, the sign is mostly superfluous since I don't have any existing ideas on the location of canned foods.

Note also the non-permanent sign-vessel, this is clearly aimed to stay here only until people have re-learned the location of the canned foods.