Bite-Size Semiotics

Boring Tuesdays: Potatoes

This post is part of our Boring series, where one Tuesdays we sometimes post analyses on signs we did not find particularly interesting. The idea is to offset personal biases.


IMG20250720220655.webp

This sign depicting a few potatoes was found in a Prisma-brand supermarket in Espoo, Finland. It uses an iconic simplistic image of potatoes to index that in this freezer people may find potato-related frozen goods. In the background we see a similar sign for berries.

I guess potatoes are universal enough that no more specific signs are needed here. A good part about an icon-index naturally is the independence of language. This sign works very well regardless of the viewers language or even literacy.